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Named ‘25 Hours’,
the convenience store had a solid market in the more economically
developed areas of Moscow, where the price differential with
shopping at the local market is not as significant.
Our aim was to create a fun retail environment with a full-blown
café offer. The selected design for the identity uses
the same vernacular and basic colour palette as the main identity,
with more emphasis on the vibrant red and yellow to add warmth.
Along with the identity, we created the complete retail environment
including external and internal signage, layout, point of
sale and lighting design.
Another prestigious part of the project was the upgrading
of the Yukos chain of motorway service stations, which we
branded along with their tied restaurants and hotels.
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