2011 is an important year in the history of Santa Margherita. It was 50 years ago that they became the first company to produce Pinot Grigio, a white wine which is vinified without the skins from the pink grapes. Since that time Pinot Grigio has become one of the best loved of all the Italian wines and the variety has been introduced by many Italian wine producers. Of course being the first Pinot Grigio means that the Santa Margherita brand has achieved legendary status, particularly in the Italian home market and the United States where it is brand leader in its category.
Santa Margherita has used the occasion of the 50th anniversary as an opportunity to promote the brand in order to maintain its premium positioning. Minale Tattersfield has been working with Santa Margherita to develop and design limited anniversary editions of the wine as well as a variety of other promotional items:
Promotional wine cooler
50th anniversary label and gift box for Pinot Grigio Magnum
50th anniversary label and gift box for sparkling Pinot Grigio Magnum
Santa Margherita exhibition stand featuring exhibition graphics designed by Minale Tattersfield to feature the 50th anniversdarty.