Whilst aesthetics are inherently subjective, Design Currency shows you that business metrics and beautiful things can co-exist.
Design Currency is the latest publication from Pearsons dedicated to exploring the process of building brand value through beautiful design. Designers and academics Jenn and Ken Visocky O'Grady have co-authored an actionable resource for those who want to learn more about how great design work contributes to the bottom line. Design Management students embarking on MA programmes will surely also profit from the book.
Thanks to Jenn and Ken for choosing our DBA award winning work for Babingtons English Tea Rooms as a featured project.
Published in June 2013, Design Currency is the latest edition by New Riders, an imprint of Peachpit, a division of Pearson specialising in the area of graphics and design.